The enterprise operates in the bakers’ and sweet confectionaries segment of Nigeria’s manufacturing sector. The company which engages over 300 workers daily, is sited within AmuwoOdofin Industrial Layout, Lagos. It operates state-of-the-art industrial facilities in four factories producing Beef Rolls in two sizes (Baba Beef Roll and FreshBake), lollipops and candies (in different variants under the trade name Xtra), as well as Pop sticks for its use and sale to other local manufacturers. The current BOI facility has significantly improved the efficiency of the plant facility, increased the total production capacity of the company for pop and candy, and introduced a brand new PopStick line as a substitution for the importation of pop sticks. This has resulted in over 70% growth in sales revenue.